Every time we perform a habit, we execute a four-step pattern: cue, craving, response, reward. Here are 3 lessons to help you use everything he’s learned to break bad habits and form good ones: His first book, Atomic Habits, is now the definitive guide on the topic and has quickly become a New York Times bestseller! Today, he is one of the most popular habit researchers, reaching millions through his blog at. In college, he slowly accumulated good habits and eventually managed to become one of 33 players for the All-American Academic team. To get his own baseball career back on track, he had no choice but to rely on the power of small gains. Broken nose, dangerous brain swellings, dislocated eyes, fractures, his recovery took months. When he was in high school, a loose bat smashed right into his face. While Seth uses the picture to make a point about our irrational fears, in some rare cases, those fears come true. On one of the slides, he shows a baseball bat flying into the stands, with people ducking away and raising their arms in terror. 
One of the best keynote speeches I’ve seen is Seth Godin’s presentation for his book Linchpin.
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